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Over 100 Years of Heritage in Reno's Newlands Historic District
How Marketing and Innovation Will Get YOU more money and the best terms when selling your home with Shannon Comstock
Local Market Update
National Market Update
Seller Tips
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What Is My Home Worth in Washoe County Right Now?
That is the question every homeowner eventually asks. And the honest answer is: it depends on more than your neighbor's last sale price.
I want to tell you about a seller I worked with recently. He priced his home based on exactly what the last home in the neighborhood had sold for. Same street, same general size, same community. It seemed logical.
What happened surprised even him.
The first day of showings turned into a revolving door. Buyers kept coming. By the time the dust settled, he had multiple offers, went well over asking, and the winning offer was all cash. The home was under contract in less than 48 hours.
Was it the neighborhood? Partly. Was it the market? Somewhat. But what actually drove that outcome was everything he did before the home ever hit the MLS.
Why Your Neighbor's Sale Price Is Only the Starting Point
In Washoe County's luxury market, two homes on the same street can sell for dramatically different prices. The difference is almost never location. It is condition, presentation, and marketing.
That seller had decluttered every room. Every closet looked like a showroom. The yard was manicured. The windows had been professionally cleaned on the outside. The home was full of upgrades that were visible and felt intentional rather than random.
When I marketed that home, the professional photography and drone shots were outstanding. They went into every piece of marketing -- digital ads, social media, email campaigns -- targeted to the right buyers before the home ever appeared publicly. And this was not peak selling season in our local market. It did not matter. Buyers respond to beautiful homes regardless of the time of year.
That is what your home is worth -- not just the square footage and the comparable sales, but the full picture of what a qualified buyer will actually pay when they fall in love with what they see.
What the Spring 2026 Data Shows
I pulled the numbers from the Northern Nevada Regional MLS for every luxury single family home that closed in Washoe County between March and May 2026 -- 231 transactions at $1 million and above.
The median close price was $1,460,000. The average was $1,998,279. Price per square foot averaged $461 across all closings.
But here is what the averages don't show you: several homes in that same data set sold above their list price. And several others sat for 200, 300, even 400 days before finally closing at a meaningful discount from where they started.
Same market. Completely different outcomes. The difference was preparation and pricing strategy.
As I cover in my book, Selling Your Washoe County Home: The Secrets to Maximum Success, automated estimates from national portals cannot tell you what a prepared, well-marketed home will actually achieve. They look at sales data. They cannot account for the revolving door of buyers that happens when everything is done right.
What Affects Your Home's Value in Washoe County Right Now
Several factors determine what your specific home will sell for in today's market.
Location within your neighborhood matters. A home on a quiet cul-de-sac with views commands more than the same floor plan on a busy street, right next to the highway, or under major power lines.
Condition is everything at the luxury level. Buyers who can afford $1 million or more do not want to fix things. They want to move in. Deferred maintenance sends them straight to the next listing.
Upgrades need to be visible and quality. Not every upgrade adds value equally. Kitchen and primary bath renovations, smart home features, and outdoor living spaces tend to return the most in Washoe County's luxury market.
Days on market signal perceived value. A home that has been sitting for three months tells buyers there is something wrong -- even if there isn't. The first two weeks on market are when you have the most leverage.
Marketing reach determines who sees your home. The right buyer for your Montreux estate or your Southwest Reno historic home may be in California right now comparing options online. If your home is not in front of them with photography that stops them mid-scroll, they will never make the trip.
How to Find Out What Your Home Is Actually Worth
There are two ways to get a number.
The first is an automated estimate from Zillow, Redfin, or any national portal. These are generated by algorithms that look at past sales data and public records. Here is what an algorithm cannot see: whether your home backs up to a busy road or sits quietly on a cul-de-sac, whether power lines run along your back fence, whether the home next door is well-maintained or neglected, whether your kitchen was renovated last year or twenty years ago, or whether your home smells fresh and shows beautifully. An algorithm cannot walk through your front door. It cannot see the condition of your home, assess your upgrades, or factor in anything that makes your property genuinely different from the one that sold down the street six months ago. For luxury homes in Reno and Washoe County, where all of those details dramatically affect value, automated estimates are often significantly wrong in either direction.
The second is a local market analysis from an agent who knows the specific community, has recent comparable sales, and understands what today's buyers in that price range are actually responding to.
If you want an accurate picture of what your Washoe County home is worth right now, you can start with a home valuation at homevalue.shannoncomstock.com. Or reach out directly at 775.842.2000 or [email protected] and we can talk through your specific situation.
Frequently Asked Questions
How do I find out what my home is worth in Washoe County? The most accurate way is a local market analysis from an agent who knows your specific neighborhood and has current comparable sales. Automated estimates from national portals are often significantly off for luxury homes because they cannot account for views, finishes, lot size, proximity to busy roads or power lines, or community-specific demand.
What is the average home price in Washoe County in 2026? For the luxury segment specifically, the median close price for single family homes at $1 million and above in Washoe County was $1,460,000 in spring 2026, based on Northern Nevada Regional MLS data from March through May 2026.
Does preparation really affect what my home sells for? Significantly. In spring 2026 Washoe County data, correctly prepared and priced homes went under contract quickly -- sometimes in days -- and several sold above asking price. Homes that were not prepared or were overpriced sat for months and ultimately sold for less than they would have with proper strategy from the start.
What time of year is best to sell a luxury home in Reno Nevada? Spring is traditionally the strongest selling season but well-prepared luxury homes in Reno sell year-round. I recently sold a home in less than 48 hours with multiple offers and a cash offer above asking outside of peak selling season. Buyer motivation matters more than the calendar.
How accurate are Zillow estimates for luxury homes in Reno? Automated estimates are unreliable for luxury homes. An algorithm cannot see whether your home is on a busy street, near a highway, under power lines, or in pristine condition. It cannot assess the quality of your upgrades or the appeal of your yard. It looks at sales data only. A local comparative market analysis is always more accurate for Washoe County luxury properties.
What adds the most value when selling a luxury home in Washoe County? Condition, presentation, and targeted marketing consistently have the highest impact on sale price. Kitchen and primary bath quality, outdoor living spaces, and smart home features tend to return the most value. Decluttering, professional cleaning, and staging are among the highest-return investments before listing.
Shannon Comstock is a Reno, Nevada real estate agent helping luxury buyers and sellers navigate life transitions with clarity, strategy, and a genuinely personalized approach.
📞 775.842.2000 📧 [email protected] 🌐 shannoncomstock.com 📍 1401 S Virginia Street, Suite 100, Reno, NV 89502
Shannon Comstock is a licensed REALTOR® in the state of Nevada, License S.175542, with RE/MAX Gold.
Congratulations For joining and welcome to the virtual seller seminar for Newlands Historic District & Old SW Reno
If you're either thinking about selling or already made the decision to sell your house, but you still have questions or concerns regarding the process, price or anything else - let me tell you:
You're in the right place.
This free seller seminar is giving you the exact step by step blueprint on everything you need so you can get clarity on everything A-Z and guide to you make the best decision in selling your home for top dollar.
You will learn about timelines and timing, marketing your home, pricing your home, negotiations, and so much more.
Take a look around and let us know how we can help you.

Hi I'm
Jeremy Jackson
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Discover how to sell your home Faster and To get top dollar!
Enjoy the latest & most up-to-date marketing & sales tactics to sell your home fast, for top dollar.
The Pre-Market Quiz
"Will your home pass the test before going to market?"
Learn how to sell your home for top dollar right now
You may need to make a few changes before selling
Pre-Market Timelines
"Let's talk about the timelines before listing a home with us."
What you should expect when getting your home ready to sell
How to maximize the return on your investment
Timing
"How quickly will my home sell? This is a common question we get."
Learn about the market climate and absorption rates
The market climate will determine how quickly your home will sell
Marketing Your Home
"The importance of marketing your home properly."
Digital marketing exposes your property to the masses
Negotiation will be key in selling you home
Pricing your home is not as easy as checking Zillow
Home Valuation
"How do you determine what your house is worth?"
Pricing your home right
Factors to consider are size, condition, location, marketing, and negotiating
Underpricing and overpricing your home will cause you to lose money
Is Zillow Accurate?
"Should I use Zillow as an accurate evaluation of my home’s value?"
Zillow is an algorithm based on public data
Zillow has never seen the inside of your home and it’s a computer
Zillow comes up with the value based upon what your neighbors are selling for
What to Disclose?
To disclose or not to disclose
This is vital to ensure that you are safe during and after the sale
Over-disclosure is better than under-disclosure
Receiving Offers
"How do you know if you should accept the offer you just got?"
What if you don't receive the amount of offers you were hoping for?
What happens if we have more than one offer?
Good Time to Sell?
"Are we heading into a recession and is now a good time to buy and sell?"
If you're fearful of selling due to a recession, you may want to think again
Remember, it's all relative
Negotiations
"How to negotiate like a master to make sure you get the most out of your home?"
How to get top dollar when selling
Walking away with the most amount of money in your pocket
Inspections?!
"Should you get inspections done prior to listing my home?"
The advantages of having inspections done prior to listing
Saves you time and money
Curb Appeal
How to make a good first impression
How to get maximum exposure and top dollar
There are simple tricks that can save you money and maximize the return on your investment at the same time
Should I Take the First Offer?
NO NO NO!
The goal is for your home to be seen by the masses
Then, to get the highest and best price and terms for your home
What Are Contingencies?
"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."
This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures
Contigency Timeframes
"Now we're in contract prior to contingencies being removed. Now we're in business."
The buyer now will secure their loan, have their inspections on the property, and review all of the reports and disclosures
Want a free Home Value Report?
Go to the next page to request a free home value report for your specific home.
Shannon Comstock, RE/MAX Gold
Executive Club & 100% Club Award Winner | 24K Agent Designation | Certified Digital Marketing Specialist | Certified Listing Specialist
Shannon has been in real estate since 2013 and licensed since 2014 with valuable title and escrow experience, giving her a comprehensive understanding of the entire transaction process.
Her extensive knowledge in innovation and digital marketing generates thousands of views for her listings compared to traditional platforms—combining cutting-edge technology with personalized service to create the competitive environment needed to maximize returns.
Shannon takes pride in removing the stress from selling, managing all details so clients can focus confidently on their next chapter.
A former professional photographer, Shannon brings these skills to showcasing homes in their best light. She's also passionate about continuous learning, constantly researching new marketing strategies to deliver the best results.
When not helping clients, Shannon enjoys the outdoors with her boyfriend Spencer and their dogs, attending concerts, reading, cooking, gardening, and celebrating her many years of homeschooling her sons who are now UNR engineering graduates.
Contact Shannon today to put her five-star service to work for you.
Expert guidance and child-friendly approach makes selling seamless.
"Shannon was amazing and we highly recommend! She is very thorough, has a lot of great ideas and pointers to help with the selling process and we feel we got the offers we wanted on our home because of her guidance! She was also so amazing with our children and made the process a lot better than it could have gone, especially moving with 2 little ones!"
Dedicated expert delivering consistent success in real estate.
"Shannon is one of the most dedicated, knowledgeable, and effective Realtors I have ever worked with. I’ve executed several successful transactions with her at my side, and could not possibly be happier!"
Connected local expert who navigates complex transactions effortlessly.
"Having Shannon as our local real estate agent gave us an edge, insight on the market, stock, and strong ties within a network of communities. Being a seller and a buyer, presented unforeseen challenges. She quickly provided every resource we needed during this process to list, sale, purchase and close simultaneously.
To those reading, trust is built over time. Shannon has ours and will extend to you in advance, from there you can start your own journey together, on a solid foundation!"