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Over 100 Years of Heritage in Reno's Newlands Historic District
How Marketing and Innovation Will Get YOU more money and the best terms when selling your home with Shannon Comstock
Local Market Update
National Market Update
Seller Tips
Want to know what is happening throughout Reno and Tahoe Now? Click below for a full live schedule of local events around town!
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For many homeowners in Reno, the decision to downsize comes after years — sometimes decades — in the same home. It’s often a meaningful transition that marks the beginning of a new chapter.
If you're thinking about downsizing from a luxury home in Southwest Reno or Old Southwest Reno, one of the most common questions I hear is:
“Should we sell our home before we downsize, or should we buy first?”
The answer depends on your goals, financial situation, and timeline. But understanding the advantages and challenges of each option can help you make a confident decision.
Many homeowners in communities like Montreux, ArrowCreek, Somersett, Galena Forest, Caughlin Ranch, and Old Southwest Reno eventually reach a point where maintaining a larger home no longer fits their lifestyle.
Common reasons homeowners choose to downsize include:
wanting less home maintenance
freeing up equity
simplifying their lifestyle
moving closer to family
preparing for retirement
For many sellers, downsizing allows them to transition into a home that better fits their current needs while still enjoying the Reno lifestyle.
For many luxury homeowners, selling first can provide the most clarity and financial flexibility.
You know exactly how much equity you have
Once your home sells, you have a clear picture of your available funds for the next home.
You avoid carrying two homes
Luxury homes often come with significant property taxes, insurance costs, and maintenance expenses. Selling first removes the risk of carrying two properties.
Your offer may be stronger
When you make an offer on your next home without a home-sale contingency, your offer may be more attractive to sellers.
The main challenge is timing.
Once your home sells, you may need to:
rent temporarily
arrange a short-term housing solution
coordinate the purchase of your next property carefully
However, with thoughtful planning, these transitions can often be managed smoothly.
Some homeowners prefer to secure their next home before listing their current property.
You move only once
You can transition directly from your current home into your new one.
Less pressure during the selling process
Knowing your next home is already secured can reduce stress.
Buying before selling can require significant financial flexibility.
Potential challenges include:
qualifying for two mortgages
carrying two homes temporarily
pressure to sell quickly after purchasing
For many homeowners, this option works best when they have strong financial flexibility or significant available equity.
When downsizing from a luxury home, the selling process should be carefully planned from the beginning.
Luxury homes require a strategic marketing approach to ensure they reach the right buyers.
This may include:
professional photography
drone imagery
targeted digital advertising
marketing to relocation buyers
exposure beyond the local MLS
Homes in communities such as Montreux, Somersett, ArrowCreek, Galena Forest, and Old Southwest Reno often attract buyers relocating from other markets, which makes targeted marketing particularly important.
Recently I helped a homeowner in Southwest Reno prepare his luxury home for sale.
Instead of simply placing the property on the market and waiting for buyers to discover it, we implemented a strategic marketing campaign designed to attract the right audience immediately.
Our strategy included:
geo-targeted digital advertising
professional photography
drone imagery
targeted promotion to buyers searching for homes in the area
The response was immediate.
On the first day the home went live, we had a steady stream of showings.
Within less than 48 hours, the property received multiple offers and ultimately sold above asking price.
This type of momentum is often possible when the right strategy is in place before the home launches.
Many homeowners downsizing in Reno currently live in luxury communities such as:
Montreux
Sterling Ranch
Somersett
Southwest Reno
Old Southwest Reno
Caughlin Ranch
Chardonnay Village
ArrowCreek
Galena Forest
St. James Village
Holcomb Ranch
Each of these communities attracts different types of buyers, which makes thoughtful marketing and positioning extremely important when selling.
It depends on your financial situation, timeline, and comfort level. Many luxury homeowners choose to sell first so they know exactly how much equity they have and can make a stronger offer on their next home.
For many homeowners, yes. Downsizing can reduce maintenance, free up equity, and simplify daily life. The right timing depends on your personal goals, the current market, and your plan for what comes next.
The best approach is to combine strategic pricing, high-quality presentation, and targeted digital marketing. Luxury homes in communities like Montreux, ArrowCreek, Somersett, and Old Southwest Reno often need a more customized marketing plan to reach qualified buyers.
Start by clarifying your timeline, financial goals, and next move. Then work with a real estate professional who can help you price, prepare, and market the home effectively while coordinating the transition to your next property.
Many downsizing sellers are located in communities such as Montreux, Sterling Ranch, Somersett, Southwest Reno, Old Southwest Reno, Caughlin Ranch, ArrowCreek, Galena Forest, St. James Village, and Holcomb Ranch.
Downsizing is not just a real estate decision — it’s a lifestyle transition.
The key is developing a clear plan before listing your home so you can move forward confidently and avoid unnecessary stress.
With the right strategy, marketing, and timing, downsizing from a luxury home in Reno can be a smooth and rewarding experience.
Shannon Comstock
Luxury Real Estate Specialist – Southwest Reno
Helping homeowners sell luxury homes using strategic marketing and targeted buyer outreach.
Congratulations For joining and welcome to the virtual seller seminar for Newlands Historic District & Old SW Reno
If you're either thinking about selling or already made the decision to sell your house, but you still have questions or concerns regarding the process, price or anything else - let me tell you:
You're in the right place.
This free seller seminar is giving you the exact step by step blueprint on everything you need so you can get clarity on everything A-Z and guide to you make the best decision in selling your home for top dollar.
You will learn about timelines and timing, marketing your home, pricing your home, negotiations, and so much more.
Take a look around and let us know how we can help you.

Hi I'm
Jeremy Jackson
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Discover how to sell your home Faster and To get top dollar!
Enjoy the latest & most up-to-date marketing & sales tactics to sell your home fast, for top dollar.
The Pre-Market Quiz
"Will your home pass the test before going to market?"
Learn how to sell your home for top dollar right now
You may need to make a few changes before selling
Pre-Market Timelines
"Let's talk about the timelines before listing a home with us."
What you should expect when getting your home ready to sell
How to maximize the return on your investment
Timing
"How quickly will my home sell? This is a common question we get."
Learn about the market climate and absorption rates
The market climate will determine how quickly your home will sell
Marketing Your Home
"The importance of marketing your home properly."
Digital marketing exposes your property to the masses
Negotiation will be key in selling you home
Pricing your home is not as easy as checking Zillow
Home Valuation
"How do you determine what your house is worth?"
Pricing your home right
Factors to consider are size, condition, location, marketing, and negotiating
Underpricing and overpricing your home will cause you to lose money
Is Zillow Accurate?
"Should I use Zillow as an accurate evaluation of my home’s value?"
Zillow is an algorithm based on public data
Zillow has never seen the inside of your home and it’s a computer
Zillow comes up with the value based upon what your neighbors are selling for
What to Disclose?
To disclose or not to disclose
This is vital to ensure that you are safe during and after the sale
Over-disclosure is better than under-disclosure
Receiving Offers
"How do you know if you should accept the offer you just got?"
What if you don't receive the amount of offers you were hoping for?
What happens if we have more than one offer?
Good Time to Sell?
"Are we heading into a recession and is now a good time to buy and sell?"
If you're fearful of selling due to a recession, you may want to think again
Remember, it's all relative
Negotiations
"How to negotiate like a master to make sure you get the most out of your home?"
How to get top dollar when selling
Walking away with the most amount of money in your pocket
Inspections?!
"Should you get inspections done prior to listing my home?"
The advantages of having inspections done prior to listing
Saves you time and money
Curb Appeal
How to make a good first impression
How to get maximum exposure and top dollar
There are simple tricks that can save you money and maximize the return on your investment at the same time
Should I Take the First Offer?
NO NO NO!
The goal is for your home to be seen by the masses
Then, to get the highest and best price and terms for your home
What Are Contingencies?
"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."
This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures
Contigency Timeframes
"Now we're in contract prior to contingencies being removed. Now we're in business."
The buyer now will secure their loan, have their inspections on the property, and review all of the reports and disclosures
Want a free Home Value Report?
Go to the next page to request a free home value report for your specific home.
Shannon Comstock, RE/MAX Gold
Executive Club & 100% Club Award Winner | 24K Agent Designation | Certified Digital Marketing Specialist | Certified Listing Specialist
Shannon has been in real estate since 2013 and licensed since 2014 with valuable title and escrow experience, giving her a comprehensive understanding of the entire transaction process.
Her extensive knowledge in innovation and digital marketing generates thousands of views for her listings compared to traditional platforms—combining cutting-edge technology with personalized service to create the competitive environment needed to maximize returns.
Shannon takes pride in removing the stress from selling, managing all details so clients can focus confidently on their next chapter.
A former professional photographer, Shannon brings these skills to showcasing homes in their best light. She's also passionate about continuous learning, constantly researching new marketing strategies to deliver the best results.
When not helping clients, Shannon enjoys the outdoors with her boyfriend Spencer and their dogs, attending concerts, reading, cooking, gardening, and celebrating her many years of homeschooling her sons who are now UNR engineering graduates.
Contact Shannon today to put her five-star service to work for you.
Expert guidance and child-friendly approach makes selling seamless.
"Shannon was amazing and we highly recommend! She is very thorough, has a lot of great ideas and pointers to help with the selling process and we feel we got the offers we wanted on our home because of her guidance! She was also so amazing with our children and made the process a lot better than it could have gone, especially moving with 2 little ones!"
Dedicated expert delivering consistent success in real estate.
"Shannon is one of the most dedicated, knowledgeable, and effective Realtors I have ever worked with. I’ve executed several successful transactions with her at my side, and could not possibly be happier!"
Connected local expert who navigates complex transactions effortlessly.
"Having Shannon as our local real estate agent gave us an edge, insight on the market, stock, and strong ties within a network of communities. Being a seller and a buyer, presented unforeseen challenges. She quickly provided every resource we needed during this process to list, sale, purchase and close simultaneously.
To those reading, trust is built over time. Shannon has ours and will extend to you in advance, from there you can start your own journey together, on a solid foundation!"